PMIflo
For UK health-insurance brokerages

Every referral chased. Every quote checked. Every renewal on time.

PMIflo runs your referral-to-renewal pipeline automatically — then checks each insurer quote, line by line, against what you actually asked for. Wrong premiums, misspelled members, single-to-family flips: caught before a client ever sees them.

8 stagesreferral → renewal, automated
Every quotechecked against your spec
One audit traileach action logged & retryable
Quote received — Bupa batch 69211054 · CLIENT-REF-696856
MemberCoverExcessMonthly
Alice Blom Family £500 £129.90
Vitality · AXA Health · Aviva — checked clean
3 discrepancies against your specification
  • Name — expected Alice Bloom, quoted Alice Blom
  • Cover — expected Single, quoted Family
  • Excess — expected £250, quoted £500
One continuous pipeline
Referralreceived & validated
BookingCalendly + consent
Meetingrecording transcribed
Fact-finddrafted for approval
Quotesbatched to insurers
Checkedline by line
Reviewmarket grid built
Renewalreminded, on time
Intake to instruction

Referrals arrive complete — or get chased until they are.

Every referral email is read, validated against your required fields, and politely chased when something's missing. Complete referrals get a booking link, the GDPR consent form and Letter of Authority within a minute of arriving — no admin touch.

  • Missing details requested automatically, escalated after two attempts
  • Consent & authority pack sent before the meeting, tracked to signature
  • Drop in the meeting recording — the fact-find drafts itself from the transcript
  • Nothing reaches an insurer until an adviser approves the fact-find
09:14:02 referral received — introducer@vintagewealth.co.uk 09:14:03 postcode missing → clarification sent 09:31:47 reply received — referral complete 09:31:48 client validated — CLIENT-REF-696856 09:31:49 booking link + consent pack sent 11:05:12 meeting booked — Thu 14:30, Teams 15:02:33 fact-find drafted → awaiting adviser approval
The checker

Ten thousand quotes a year. Zero unread.

When you request quotes, PMIflo records the exact specification sent to each insurer. When their quotes come back, every line is compared against it — names fuzzy-matched to catch misspellings, cover basis, excess, hospital list, underwriting terms and premiums, all verified before the market review is assembled.

  • Misspelled member names caught by fuzzy matching, not eyeballing
  • Single ↔ family flips and wrong excesses flagged as critical
  • Premiums checked to a tolerance you set — the default is half a percent
  • Membership lists reconciled: your spreadsheet vs the insurer's, in seconds
check bupa ✗ 3 issues — name, cover, excess check axa health ✓ clean check vitality ✓ clean check aviva ✓ clean reconcile members.csv ↔ insurer_list.csv ✗ Katie Holt spelled “Katie Hoolt” at insurer ✗ Maxime Dupont: Single on file, Family at insurer ✗ “Ghost Member” on insurer list only
Renewals & changes

Renewal season, without the season.

Renewal documents are read on arrival — insurer, policy number, premium, member list — and the reminder clock starts itself. Joiner and leaver emails are matched to the right policy and forwarded to the right contact without a human working out where they go.

  • Reminders at 60, 30 and 14 days — or whatever schedule you set
  • The market review builds itself when the last quote lands
  • Best price highlighted; every quote's check status shown in the grid
  • “Please remove…” emails routed to the correct policy automatically
renewal BUPA-77421 · Chip Financial Ltd renews in 45 days — 60-day reminder sent market review — 4 quotes in, grid assembled vitality £954.00 clean axa £890.40 clean · best price aviva £972.00 clean bupa £1,558.80 3 issues — held for review change “remove Billy Jackson” → BUPA-77421 routed

Built like the compliance department is watching.

Because in this industry, it is.

HUMAN-IN-THE-LOOP

Advisers approve, machines execute

No fact-find becomes a quote request without a named adviser's sign-off. Approvals are recorded — who, and when.

AUDIT TRAIL

Every action, logged

Each email sent, quote parsed and reminder fired is written to a permanent activity log — in the dashboard and on every client's timeline.

FAIL-SAFE

Nothing silently lost

Failed steps retry automatically with backoff. Anything that exhausts its retries is held for a one-click manual retry — never dropped.

ACCESS

Gated by default

The dashboard and every client record sit behind sign-in. Inbound webhooks require a shared secret on every request.

YOUR DATA

UK-operated, isolated by brokerage

Operated from the UK, with data hosted on secure EU servers and encrypted in transit and at rest. Your clients, documents and mail live in your own tenant — never visible to another firm — every action on the audit trail. GDPR-aligned.

GRACEFUL SCALE

Live from day one

A working intake address, sending identity and booking flow from the moment you sign up — connect your own domain, Calendly and insurer panel at your own pace.

Pricing

One price per brokerage. Not per seat.

Every plan runs the full pipeline. Pay annually and get 2 months free.

Solo
£349 / month

For a single adviser, with a book up to 500 clients.

  • 1 adviser
  • The full agent pipeline, referral to renewal
  • Zero-setup email, from the moment you sign up
  • Branded booking page
  • E-signatures built in
Book a demo
Most popular
Practice
£849 / month

For teams of up to 5 advisers, with books up to 3,000 clients.

  • Everything in Solo
  • Team roles — owners & advisers
  • Commission reconciliation
  • Your own PDF form templates
Book a demo
Firm
£1,595 / month

For established firms — unlimited advisers, books up to 10,000 clients.

  • Everything in Practice
  • Your own sending domain
  • Priority support
Book a demo

Networks, consolidators, white-label — or over 10,000 clients — talk to us.

For comparison: a junior administrator costs around £2,600 a month. PMIflo starts at £349 — and answers referrals at 2am.

White-glove onboarding (£1,500): your CRM import, DNS, insurer panel and form templates set up with you — waived for founding customers.
Founding-customer pricing — locked in for 12 months.

Request a demo

See it working on your quotes.

Tell us where to reach you and we'll walk you through the pipeline on a real referral — intake, fact-find, quote checking and renewal — using the insurers on your panel.

  • Thirty minutes, on Teams, with your own quote formats
  • Founding-customer pricing agreed if the walkthrough lands well
  • No mailing list — we only use your details to arrange the demo
We use these details only to arrange your demo — see our privacy policy.

See your pipeline, working.

The operations dashboard shows every client, quote, check and renewal — live.

Create your brokerage account Sign in